Hi! I’m Jeff.
I’m a multidisciplinary product designer based in Boulder, Colorado.
I blend product strategy, interaction, visual design and motion prototyping to deliver research-validated solutions. I’m passionate about solving problems that are human universal. Currently leading a team of designers & researchers to pioneer creative learning experiences that blend the best of online and offline worlds at Monthly.
For every portfolio there’s an untold story. I’m the middle child of first-generation Taiwanese immigrants, and I never thought I could be doing something creative as a profession. Some might describe me as a musician, artist, home cook, dog dad, ultrarunner, national champion, world record holder, and more...
Select Work
Nudging students to give better feedback
I redesigned our feedback mechanics by providing students with better guidance and structure for how to give feedback, increasing the average length of feedback by 56% and feedback comment submission by 88%.
Creating an immersive project view
I introduced expanded feed cards in an effort to create a more immersive project view, leading to higher engagement rates across all student projects and updates.
Driving retention through membership
I led design on Monthly Plus—a membership initiative that allows students, particularly the high intent learners, to continue their creative journeys with Monthly classes at half off. In the first 3 months of launch, over 2500 students became Plus members. Some classes had conversion rates as high as 24%.
Designing Monthly’s front door
I designed our home, about and career pages, which see hundreds of thousands of views from unique visitors each month. Key metrics aside though...who doesn’t love a nicely designed homepage?
Circa 2018 - Present
Project Archive
These are older projects, contract gigs, etc. that I’ve also had my hands on.
Hashflow
Hashflow is the most powerful DeFi trading experience, featuring tight spreads, zero slippage and more. I had the opportunity to work with the founder to redesign their trading terminal.
Stream
Stream provides feed and chat APIs that powers a web and mobile applications used by over a billion end users. My short stint there was focused primarily on designing their SDK page, as well as additional marketing collateral.
Alliant Credit Union
Alliant Credit Union is a Chicago based credit union with a wide range of services, low fees, and competitive interest rates. I single handedly redesigned their native mobile platform, which resulted in an increase to 4.7 stars over 5000+ reviews in both the App Store and Google Play Store.
Regal Cinemas
Regal operates the second-largest theater circuit in the United States, with over 7,200 screens in 549 theaters. I led the redesign of their loyalty program, which resulted in an increase to 4.7 stars over 40,000 reviews across both the App Store and Google Play Store.
Have an idea for the next biggest ______?
I love startups. I’m always looking for a way to scratch the itch for moving quickly and helping shape big ideas. I can do it all—need a pitch deck for a fundraise? Looking to clean up your landing page? Need an MVP but don’t know where to start? Looking to iterate on your product? Not a problem.
I’m particularly passionate about crypto, impact/mission driven companies, and products focused on building communities.
Let’s jam. wjeff415@gmail.com